As technology grows to become an essential part of every business, acquiring some digital marketing skills is now very crucial to every business success. It has now become very important to acquire these skills to help you stay competitive as an entrepreneur. Hence, this article comprises the most vital digital marketing skills to acquire in Nigeria as an Entrepreneur.
The huge use of the internet in the growth of businesses today has increased massively that it has now become a necessity for every entrepreneur in Nigeria to become skilled in digital marketing. So, if you are a freelancer and business owner in Nigeria, Ghana, South Africa, Kenya, or in the United States, the best digital marketing skills listed below should be highly considered when choosing a course to help you succeed.
Social Media Marketing
Social Media Marketing involves driving sales and building a brand image and presence through social media. The place of this skill in business success can not be overemphasized. Every entrepreneur must be well informed when it comes to connecting to their audiences on various social media platforms to attract increased sales.
Leading social media platforms entrepreneurs should explore are Facebook, Twitter, Instagram, Pinterest, LinkedIn, WhatsApp, and TikTok. However, it is important to know that different audiences leverage on different platforms based on a number of factors.
Understand which platform best appeals to your target audience and do your social media marketing there. Use insights or analytics to help you understand when your audience is mostly online and schedule your posts to drive in the required engagements.
Web designing has to do with bringing harmony to text contents and visuals to deliver a projected message to an audience. There are some very technical parts of creating your business website and having it customized, and they differ on how complex and technical the functions can be.
You’d need to register a domain name, buy web hosting packages, configure DNS, and Email servers, and a few others. You may also find yourself stuck in a block trying to fix a customer-template design for your website or find your website hacked.
How exactly would you get it back and running? While you can choose to hire a web designer to fix these issues, it’s in your best interest to know the way these things work. While it would help you to do some quick fixes on your website, you’ll also be able to save lots of money.
Email marketing has to do with leveraging your email list to connect to your target audience. Unlike social media marketing and a few other marketing avenues, email marketing is one skill that assures you a high return on your investments.
A lot may have changed about email marketing, however, there is still so much benefit your business can derive from email marketing. The content of your email matters a lot in its success. Hence, you must know how to tailor your content to appeal to your target audience.
You can harness diverse email campaign tools such as Mailchimp to help you create a unique email. This is a very important digital marketing skill to acquire in Nigeria as an entrepreneur.
All forms of marketing – online or offline – require different levels of content. Hence, content marketing skill is a necessity for every entrepreneur.
What does it take to create content that resonates in the hearts of your target audience? What kind of content do they regard as valuable?
While you can choose to outsource the task to a professional, mastering the art of content creation is a necessary skill every entrepreneur must acquire. In addition, companies and private individuals are constantly in need of content marketers to help them project their brands in a good light.
So, this skill can be very beneficial to you in every regard. And just like other digital marketing skills, they can be operated from anywhere in the world.
UI/UX Design Skills
People often misunderstand the position of these skills. UI and UX Designs are completely different from each other. A UX (User Experience) design helps to decide how the UI (User Interface) functions while the UI design is focused on the appearance of the user interface.
The skills have become highly demanded recently because of the need for companies and businesses to create a friendly design or app that appeals to their target audience or market.
Search Engine Optimization (SEO)
Search Engine Optimization helps businesses generate organic traffic to their websites or other online content when a search that is related to such content is made on search engines such as Google, Bing, Yahoo, etc.
Contents that are displayed on search engine result pages are as a result of queries that are made. And such contents are considered by the search engines as the most relevant to the queries. While results can be in thousands of pages, most surfers only peruse the first page of the results.
Therefore, companies are not only looking to appear on search engine result pages (SERP), but to appear on the first pages. And this requires some smart SEO skills to achieve. So, SEO is one of the necessary digital marketing skills to acquire in Nigeria as an entrepreneur.
Graphic Design Skills
As an entrepreneur in Nigeria, it becomes a huge plus if you can do some graphic designs. Almost all contents require some levels of graphic design.
Graphic designing has to do with interacting with your audience through photos, illustrations, and texts. The skill has continued to evolve over the years and it will always be required in the success of your business.
Learn graphic design software such as CorelDraw, Canva, Adobe Illustrator, Adobe Photoshop, and several others. If you have not time to learn core graphic software like Corel draw, you can use Canva. Canva does not demand any earlier experience, if you can make some editing using a photo editing app on your phone, then you should have no difficulties using Canva.
Storytelling has become a phenomenon. When compelling stories are involved in marketing, it grabs the attention of the target audience even more because of its emotional features.
Brand storytelling is the art of engaging an audience or customers through the use of compelling stories. This skill is very efficient in driving customer engagement. You can build a long relationship with your customers through constant stories and also encourage them into making a buying decision.
You should constantly hone your skills in this regard, if you already have a thing in it, and appeal to your customers with great stories.