The number of people in Nigeria using social media platforms like Instagram keeps rising. Posting, commenting, and engaging with several others have been the order of the day. Social media platforms such as Instagram have helped people to connect with other people no matter where they are.
Instagram is more than just a social media platform, it could be anything you want including an online business platform. But beyond just chatting away your time, you can also make money on Instagram in Nigeria. This article contains the best and effective ways to make money on Instagram.
INSTAGRAM AND ITS IMPORTANCE
Instagram is a social media platform that is used to create and build relationships with other users through content such as write up, videos, and images. The platform allows you to post, edit, publish visual content and receive engagements from your followers on the app.
Published content can be entertaining, informative, and educative. There are available features on Instagram that include the use of Hashtags, Image folder, Like and dislike button, Notification, Message box, and Follow button. All these tools are part of what makes Instagram a remarkable social media platform.
WHAT TO DO TO START MAKING MONEY ON INSTAGRAM IN NIGERIA
The first step towards earning on Instagram is to get a decent smart electronic device. It could be android or iPhone. Pc is also okay, but it is definitely not a mobile device. If you are to keep up with your followers, you need a device that allows you to publish on the go or from anywhere.
Most importantly, you need an Instagram account. Your Instagram account should be managed only by you. The profile setting and updating must lay claim to you as the owner.
You must also be an active Instagram user. The reason is that your activity is what determines whether you are worth following or not and if you can be trusted for a particular niche.
HOW TO GET FOLLOWERS ON INSTAGRAM
The most effective ways are;
- Engage in people’s posts.
- Follow more friends.
- Like more posts.
- Comment on other people’s posts.
However, other means may require some financial commitment on your part. Among them is buying an Instagram account with several followers. You will still need to employ techniques that can increase your followers just to keep and maintain your status and activity on Instagram.
One thing you should avoid when increasing your followers on Instagram is to use Instagram Bots. These bots give you wrong and less important followers and friends and even don’t impact your uploads. Besides, it’s a crime in the internet world. Once Instagram notices it, your account will be deactivated immediately.
HOW TO MAKE MONEY ON INSTAGRAM IN NIGERIA
There are numerous ways to make money on Instagram, but there are only a few efficient ways. If you follow the guidelines carefully, you could be making money on Instagram in Nigeria in no time.
Tips on how to make money on Instagram
- Using Instagram as a traffic source
- Selling Instagram accounts
- Doing affiliate marketing with Instagram
- Become an influencer
- Starting a dropshipping business
- Selling your own digital product
1. USE INSTAGRAM AS A TRAFFIC SOURCE
Converting your Instagram to a source of traffic requires you to have a website or blog. This technique is favorable to bloggers and website owners. Blog and website owners depend on traffic to make good money on the internet and having a platform like Instagram to provide that could triple your earnings.
To get the desired result, you need to become an authority. Becoming one is being an expert at something. It could be on hot topics like cryptocurrency, relationship talks, or about a particular product. After achieving that, your Instagram followers are more likely to click your link whenever you share it on your Instagram page.
How Do I Achieve This?
- The first step toward achieving this is to create and own a blog or website.
- Monetize your blog or website with any ads agency like AdSense, Propeller ads, etc.
- Then link your website to your Instagram account.
- The last step is to share some of your website links or blogs using image links.
How You Can Earn Through This Method
You can generate enough human traffic that clicks on your post on Instagram. Once clicked they are redirected to your website where the conversion takes place and you earn.
2. Selling Instagram accounts
Selling Instagram Account is another way of Making Money On Instagram In Nigeria. If you can successfully generate a high level of followership and engagements on Instagram, then you can create them and sell for some cool cash.
Entrepreneurs, entertainment bloggers, and business persons are always in need of Instagram accounts and they always pay good money for it. One of the best ways to make money on Instagram is by building followers and ensuring that the engagement rate is high.
All you practically need is to get an Instagram account with a high level of followers and likes. But again, avoid harnessing bots.
3. Affiliate marketing with Instagram
People make good cash on Affiliate Marketing, and Instagram for long has been one of the major sources for referrers. You can get started by signing up with Affiliate networks such as Clickbank, Amazon, Jumia Affiliate, Konga Affiliate, and a wide range of others.
Once you have built a good rapport, understanding, and a good level of trust on Instagram, referring people becomes much easier than you thought. Your friends and followers will hurriedly purchase what you are selling if it meets their needs.
4. Become an Influencer
An influencer is someone who has been able to gain authority and has formed a good relationship and understanding with a huge online audience. Sometimes, an influencer makes money by advertising people’s businesses using his or her timeline or social media account.
Becoming an influencer for any brand or ad company can fetch you a very huge sum of money regularly. Ads company and certain brands will approach you to help advertise and post their product on your timeline. Their major goal is to get increased sales through your efforts.
Instagram influencers make money by allowing ads companies to post on their Instagram. Some earn by posting other company advertisement posts. This is one of the best ways to make good money on Instagram in Nigeria as companies pay better than individuals.
Aside from that, you can also get deals from upcoming and new musicians. It is no news that most musicians need influencers when they release songs. There are many ways to make money as an Instagram influencer but first, you need to create the kind of following that when you post, “hey” on your timeline, people will be quick to engage with you.
Criteria To Become An Instagram Influencer
1. Select a niche
Becoming an influencer is more than opening an Instagram account to discuss random stuff. Choose a niche that you are familiar with and this way, you won’t run out of content any time soon.
If you are good with cooking, then you can be known for such. It could also be on makeup. There are lots of niches that people are interested in, you just need to find what you are comfortable with.
2. Get an Instagram business account
If you are serious about having a career as an Instagram influencer in Nigeria, you need to get yourself a business account. An Instagram business account is an upgrade on a normal account.
On it, you will be able to access Insights data which could help make decisions on how to improve your overall performance. To sign up for an Instagram business account, go to the profile after you have already registered for an account > Tap settings > account > Click Switch to Professional Account > Tap Business and follow the online prompts to register for an Instagram business account.
3. Create an appealing Instagram Bio
Your potential audience needs to know what you stand for, no better way to do this than to write an effective and appealing Instagram Bio. It does not matter how brief it is, once it can deliver, it will attract the right audience.
Every brand has its own keywords, you need to attach them alongside the 150 characters allowed by Instagram. For example, if you are into Cryptocurrency, then the likely hashtags are #bitcoin, #XRP, #Ethereum, and #BitcoinCash.
If you have a website, you can also provide your website URL on the bio. People tend to trust site owners, it is almost like the same way you trust business owners with physical stores.
4. Write engaging posts
Making a great post is more than writing a few lines and attaching photos, you need to bring life to the content. This way, you can keep your audience glued to your page and also get new ones.
If you are not sure about how you can craft good lines, then you can check out established influencers’ profiles to have ideas. You need to be able to create captions and posts that express your brand’s personality.
5. Interact with your Followers often
Anyone aspiring to become an Instagram Influencer will need to engage with their followers often. To achieve this, you need to be able to discuss broad subjects with your followers.
For instance, if you choose Cryptocurrency as a niche, you should be able to engage with your followers on any matters revolving around it. By providing solutions and tips, you are gradually building a list of core followers who could make your brand big.
Meanwhile, it should not be on your post alone, you can also like their post, comment on their posts, or even write beautiful things about them. This is one of the most effective ways to command respect from people.
6. Connect with popular brand
Once you have been able to accumulate a large number of dedicated followers, making money on Instagram becomes very easy. Your Instagram is like a CV, brands willing to go into business with you will want to know the quality of your audience.
As a new influencer on Instagram, you will need to reach out to some brands. It does not necessarily have to be big brands, it could be new startups. You can use their hashtags on your posts, this may not bring you anything for your effort but you will be noticed.
Most importantly, your loyalty should lie more with your followers, they depend on you to give them the best. If they feel that you have not been totally straightforward with them, they might resent you and even unfollow you.
Money definitely will come as long as you engage with your followers. It is just a matter of time before a brand calls for your service.
5. START A DROPSHIPPING BUSINESS
Dropshipping could make you rich through Instagram. Dropshipping is an online retail order fulfillment model where buyers order products from you, then you purchase the products from suppliers who then ship directly to the customers.
In other words, after receiving an order, you contact the manufacturers or suppliers and he sends the paid package to the client. In this kind of business, you do not need to have a warehouse or even hold products. You make money by fixing a price slightly above what the suppliers offer and the revenue could increase if you use Instagram to boost your sales. Although, the common trend is to create an eCommerce store, having a tool like Instagram is a plus that could eventually boost sales.
You boost sales by posting well-crafted posts on Instagram. You can also use popular hashtags that your target audience is familiar with. This social media marketing strategy has helped a lot of business as you do not need to spend money on ads. Spending money on Instagram ads is a plus but not necessary if you have a big influence already.
6. Sell your own product
Selling your own physical or digital product on Instagram is the best way to make money on Instagram in Nigeria and on virtually any online platform. This is because you own your product and know about it better than anyone else. You are in control and you don’t have to earn through affiliate commission.
To be able to sell your own product on Instagram easily, you need to have amassed large active followers to get a better reach. Also, post daily about the product and always reply to any enquiries or feedback.
When you see the turn up then you start creeping in the digital or physical product for sale. One thing to note is that to make money from selling your own product on Instagram, you need to have the patience to build your audience. It takes time and process but when you start earning, the profit is boundless.
DO INSTAGRAM USERS GET PAID?
No. Instagram users don’t get paid because the platform is largely for entertainment. It wasn’t designed to employ users but to create a social free environment where people engage in fun activity through the help of its features.
The only set of people that get paid are social media Engineers employed by Instagram to watch and fix any errors in the platform. However, there are numerous ways Instagram users can earn as much as N100,000 or more, using just Instagram.