Do you know that some YouTubers make several thousands of dollars every month? Yes, it is possible to make money from views on your videos and more from product promotions, affiliate marketing, sponsorship, and others. So, if you’d like to find out how to make money on YouTube in Nigeria, here is everything you should know.
Most people in any part of the world love video content more than other types of online content. There are things that people want to know, and the best option is to make use of Youtube videos since it affords them to watch the real actions instead of depending on textual content.
As good as textual content can be, it can never be as captivating as video content. For instance, teaching how to make a special face make-up could be very difficult for most people when being discussed through text-based content but a video solves this issue. Therefore, it should not be a surprise that YouTube videos gain lots of traction, especially with such unique and quality video content.
YouTube was founded in 2005 and has grown to become the most harnessed video platform online. With over a whopping 2 billion monthly users and more than a billion videos watched daily,
YouTube is a sure money-making platform to consider for Nigerians.
HERE ARE STEPS TO MAKE MONEY ON YOUTUBE IN NIGERIA
1. Create And Build Your YouTube Channel
Your YouTube channel represents you on the platform. You’ll need a Gmail account to create your YouTube account.
Create a new account or consider making use of an existing account. This will help you upload your own videos, comment, and make a playlist among other benefits.
To create your account, you could make use of a computer which is much easier. Alternatively, you can also use the mobile web browser or app.
Follow these steps to create your YouTube account:
Step 1: Sign in to your YouTube account.
To do this, you’ll be required to visit the website (or app) and sign in using the button provided at the top right corner of the page. You’ll be required to sign in with your Google (GMAIL) account and password.
If you have not yet opened a Gmail account, simply go to gmail.com and click on “Create Account”. You are given the option of signing up for personal or business use. You could go for any of the options.
Once you have opened a Google Account, you automatically own a personal YouTube account, becoming a Youtuber will take a few more steps. For that, a business channel is always the better option.
Step 2: Go to the settings.
You’ll find access to your profile at the top right corner of your screen. Click on it and go to the settings.
Step 3: Create Your YouTube Channel
You’ll find out a ‘Create a Channel’ link under your settings. Click on it, and you will be provided with the option to either create a personal channel, business, or a channel with other names. You may want to pick the business option. After this, name your channel and pick a category for it.
2. Add Contents To Your Channel
Put up content on your channel. You will not be able to earn without them.
Ensure that the contents are of high quality and are as precise as possible. Although, it largely depends on the kind of content you are creating.
It is also easy getting locked up trying to create a perfect video for your platform and eventually not starting at all. Start in the best way you can without necessarily being perfect with your content.
Learn (as you continue creating content) ways to improve on your work. Ensure to make every video better. Practice often. Consider better cameras or improved editing software.
Endeavour to add content regularly to your channel and encourage people to subscribe. Add keywords to your videos too, to boost the possibility of your videos being discovered by search engines like Google.
3. Build An Audience For Your Channel
Your earnings and total success on YouTube is dependent on how much you are able to build an audience. People need to view your videos to help you make money from them.
The first thing to do to build an audience is to produce top-notch content regularly. Upload your videos and ensure to also share them on other social networks. Share with a wide range of people who should also be encouraged to share them with their family and friends.
Connect with your community, interact with them, and encourage them to support you by also sharing the contents.
4. Enable Monetization
Enable monetization on your account to kickstart your money-making journey on the platform. This would allow YouTube to place adverts on your videos. Bear in mind that copyrighted materials can’t be monetized, so it is advisable you make original videos only.
YouTube channels must attain a minimum of 4,000 watch hours within the last 52 weeks, and 1,000 subscribers to become eligible for the Partner Program on the platform.
To monetize, go to “My Channel” on the YouTube website. Locate and click on the ‘$’ sign. Enable monetization on your account by clicking on the “Notify Me When I’m Eligible” box.
Once you are eligible, you’ll receive an email from the platform to get you to apply.
5. Market Your Videos On Other Platforms
Now that you have created great YouTube videos, don’t just settle for YouTube traffic. Share your videos on other social media platforms. Doing this will help you generate more audience and more views.
Facebook and Instagram are among the various online platforms you can boost your videos and possibly get more subscribers. Remember, the more traffic you can command, the better your chance of making more money on Youtube in Nigeria or anywhere.
You can also embed the videos on websites to increase your chances of being found. Share links with friends and family members through a wide range of other avenues.
You may also want to create fan pages for your videos on platforms like Facebook where you can also build a dedicated audience and advertise your videos.
6. Do Affiliate Marketing To Increase Your Earnings
Affiliate marketers sell products or services by other individuals and companies and earn commissions on them. There are several thousands of companies in the world that offer mouth-watering commissions for promoting their products and services.
There are also companies that offer affiliate programs to marketers, and pay them varying percentages on the products. When you register for an affiliate program, you will get a unique code that can be embedded within the product links you use, to help track purchases that come through your referrals.
You can make videos on YouTube that sell products for businesses that offer affiliate programs in exchange for commissions. Simply place links in the particular video through annotations or in the video descriptions section. Link to the affiliate products site to help track purchases.
Some big companies you can put into consideration when starting as an affiliate marketer include Jumia, Amazon, Clickbank, Konga, and eBay. There are smaller companies that are great too.
Ideas That Can Help You With Affiliate Marketing On Youtube
i. Product Reviews
With product reviews, you can create a video showing to viewers what you think about a particular product after putting them to use. You uncover great benefits of using a particular product or service and share links to the product website.
ii. Product Unboxing
Simply open a product in a video and reveal to your audience what is packaged inside. Ensure you provide the product link.
iii. Training Videos:
You can also earn by training your viewers on how best to use products that may seem complicated, and then leading them to your affiliate link.
Your videos could also cover trending topics and news. This is one potential niche that can generate quick viewership in a short time. Comedy is another potential area that can drive massive traffic for your channel.
7. Consider Sponsorship Of Your YouTube Channel, Website, or Podcast
Sponsorships have long existed in the business world. They are one of the oldest income generation methods for online and offline businesses.
Blogs, YouTube channels, podcasts, and online communities among others today, encourage sponsorships to generate income. This is one sure way you can make money on YouTube after generating a huge audience on your channel.
8. Sell Your Own Direct Products Or Services
If you have a course in a specific field, or a skill, product, or digital services you can provide to people, you can create videos in this regard, and link out to the landing page of your website. Hence, you must have a website for your product or services.
While you can generate sales directly from your YouTube channel for certain products, increasing your sales potentials with your website with these enlisted ways will help you skyrocket traffic to your website on YouTube.
i. Custom link on profile banners
People generally see your cover art with other icons you choose to showcase there when they visit your profile. It is natural for your viewers to visit the page to discover new contents to watch or when they are considering subscribing.
ii. Links in description
Adding links to a description is a common way you can direct your viewers to your website. You can do this regardless of how old your channel is or the number of subscriptions you have.
iii. YouTube end screens
End screens are very effective in engaging your viewers after viewing your content. It helps your audience to know more about you by looking at your store.
iv. YouTube cards
Cards appear as ‘I’ in the top right corner, which you click to slide out from the video right side. They contain a title, image, a call-to-action, and also link out of your video.