Affiliate marketing is now possible with Pinterest. There’s no more reason to doubt; we’ve seen successful affiliate marketers use it, and you can too. It is the social platform with the best monetization rate. Over 40% of its users earn with it, unlike Facebook and Snapchat, with only 29% and 28% earners, respectively.
These impressive stats make it a viable source of income. However, if you are new to affiliate marketing and with no prior knowledge, you might want to check the basics of affiliate marketing before proceeding.
Why choose Pinterest?
Pinterest is a visual discovery place for finding new ideas and inspirations. Over 420 million accounts are registered, yet the platform is nowhere near achieving its full potential in affiliate marketing. Digressing further, Pinterest is becoming an evergreen commission gradually.
You can do more on Pinterest than find new inspiration for your work or content creation. The platform has other features that let you monetize your online business or start a new one altogether – in this case, affiliate marketing.
Of course, having another source of income will be great; however, it doesn’t come easy as popularly advertised. You would need certain skills for your new start-up, and some of them may require a lot of learning.
Some skills like content writing, copywriting, and graphics designing will come in handy if you intend on using affiliate marketing to make money with Pinterest. These skills will help you generate compelling content that contains a call to action to improve your overall affiliate sales.
Tips on using Affiliate Marketing to Make Money on Pinterest
All the tips aren’t listed according to how you proceed; however, making sure you practice them helps your affiliate marketing career with Pinterest. We advise you to treat them as a checklist to affiliate marketing with Pinterest instead of a mere step-by-step guide.
Registration and define your niche
Create a niche where you would be selling your product and services and targeting your audience properly. Let’s say you’re interested in tech; create a board for it where it would attract your specific type of audience.
Know the rules
After creating the niche, you want to start creating content that attracts your audience and sells your products and services. Not so fast; your next step is to know the rules and understand how it applies to marketing.
- Avoid hiding links or shortening them: Most times, we shorten URL links, not giving the user what the intended purpose of it is, eventually making the user search for what the links stand for. Making links hidden or short isn’t best for Pinterest when marketing; you might want to revisit that idea if you have such in mind. The Pinterest policy doesn’t allow that, and it is important to go through Pinterest advertising guidelines and policies. Violating this policy would cost you problems.
- Operate on one account: Having multiple accounts isn’t allowed; finding a way to cheat the system is not advisable. Also, repining content from a group of accounts is against Pinterest guidelines and policies.
Content creation and designing
R.J. Weiss, founder of THE WAYS TO WEALTH, quotes, “Where our strategy aligns with Pinterest is that most of our content is evergreen. While on many other social networks, there needs to be consistent content production to gain traction, with Pinterest, we have pins from years ago still generating traffic affiliate revenue.”
Content creations make your work easier in targeting users for your products and services. Provide values consistently, design eye-catching content, and link each of the pins carefully on the boards you have created. It helps target your specific kind of audience as you get to be in the Pinterest suggestions when they search for it.
With content, you continue to generate revenue every year, and it doesn’t die there. Revenue keeps coming as long as the content remains relevant and creative.
Select and Register for an Affiliate Program
An affiliate program helps you see your conversion rates on the dashboard for your profile if they bought or visited. Researching what program you want looks tiring, but it is not necessarily important if you have a website on your own. Some affiliate programs allow you to post links to Pinterest, but they have different guidelines you would want to check. Recommended affiliate programs;
Create Multiple Pins Post
Creating multiple pins per post helps your pins stand out on keyword relevance. Make sure it matches your board keyword or is close to it. Generating new pins can be time-consuming; there are tools you can use to avoid time consumption and, well, probably wastage. Automation tools like Placid help you generate a Pinterest banner and help manage your time effectively.
Timely setting a target or a goal on this would be tasking along the way. However, you can ease the stress with automation tools that allow you to post timely and more efficiently. Several automation tools like Tailwind, later, and Hootsuite help you get the job done, giving you more time to create new pins and schedule them with the automation tools provided.
Choosing the Right Boards
Boards help you personalize your pins, making targeting a specific audience a lot easier. Save them to the relevant boards once you have the affiliate pins ready.
Here are some things to consider when uploading your pins to the boards.
- Keyword relevance: Pinterest’s search engine works in tandem with the board keywords. Selecting the right boards will be a little tasking while putting the right pins. An example that would give you a hint; Let’s say you generate a board on technology, all pins created should be related to that particular board – technology.
- Include clear content and keywords: Pins should have clear, descriptive content; most times, the content should be inspirational and values attached. Use the proper tag names along with your pins, if necessary. Cross-check if the keyword matches your board and profile, or at least close to it.
Pin into Group Boards
Boards make your collections of pins look good and attractive. Have you thought of reaching out to a larger audience at once where multiple users always use it every time?
While that’s the case, not all groups allow affiliate links embedded in them. Look at the group description to be sure before doing it. An email list is greatly involved here but depending on what you want to use to build up your email list.
Use High-Quality Photos
Quality photos give your visitor that impression to continue to stay on your pins and result in a conversion. Pinterest is all about photos; cheap photos with low quality will reduce the conversion rate.
Your visitors will consistently increase with quality photos because you give them the impression that you’re a quality content provider. More so, high-quality photos help you stand out from the crowd with a probability of conversion rates.
Build up an Email List
This should be part of your top priority and shouldn’t be downgraded if you want to turn incoming visitors into clients. An email helps sell your products and services directly once they have signed up.
Create an email opt-in on your landing page, and give out freebies, incentives, and discounts to ensure visitors subscribe. This will allow you to dish out sales pitches to your email audience without needing to win every audience on Pinterest again.
Aside from selling your stuff, make sure you dish out values relating to your services and products. It keeps your audience engaged, and you get feedback along with each email you send.
Now that your audience is engaged and the audience is responding, return to your drawing board and restrategize. On every value, freebie, and tip you give out, include a feature of your products and services.
Not checking the performance rate of your pin is like leaving it to luck; not sure you want that. Create a “google analytics segment” fink and didn’t make a purchase, and also, for people who did and made a purchase, compare the two and check what went wrong.
You would be eager to check your affiliate marketing dashboard to see the call to action rates. Things you should check out;
- Click-through rate: What percentage of people saw your link? Did any group boards trigger them to click it?
- Time on site: High time on site indicates it matches your pins.
- Conversions: From your dashboard, you could see the turn-ups displaying and other metrics to know why they didn’t.
Keep up with Trends:
Creating quality content would be overwhelming, and burn-out along the line. Trends give you content ideas to do and target a large audience; carefully take your time to sort it out.
Let’s say a trend on bags is trending at that moment; discussions were on the most durable and fashioned bag, which gives you an idea to start creating content immediately.
These steps are carefully laid out and should be getting you to start immediately; Pinterest marketing is a valuable asset for most online businesses. Missing out on this would be a loss, not like that loss, but having another means of revenue would be juicy. Stay active online and monitor your pins carefully to see how well they are performing because Pinterest is becoming an evergreen source of commission – income.